What Consumers Now Demand From Food and Fiber Producers
Updated August 18, 2026
The people who buy food have changed faster than the people who grow it. They want transparency, they distrust the tools of modern agriculture, and a committed few can move the entire market. Vance has spent his career at that exact fault line: at Monsanto facing consumers who feared the technology, and across hundreds of interviews with the farmers, ranchers, and food companies adapting to demands that didn't exist a generation ago.
Episodes from the archive
From 487 episodes of the Vance Crowe Podcast, these conversations go deepest on this ground:
- Seed Industry CEO Exposes Organic Food Fraud and Agricultural Venture Capital Reality
- Young Farmer Explains the Hidden Supply Chain Behind Costco's $5 Rotisserie Chicken
- John Kempf: Amish regenerative farmer talks with ex-Monsanto about ag and economics
- How Government Censorship Destroyed Trust in Science: Cameron English on COVID Suppression
- What RFK Jr Could Change in Agriculture: Raw Milk, Glyphosate, and the Farm Bill
- Ski Apparel Founder Gets Death Threats for Anti-Environmental Marketing Videos
- Purple Tomato GMO Gets FDA Approval: Plant Scientist Explains the Regulatory Breakthrough
- Canadian Cattle Farmers on Fake Meat, Activist Strategy, and Why 2% Can Change Everything
- Two Farmers on Trade Wars, Echo Chambers, and Why Small Groups Control Food Policy
- Why Grain Marketing Is More Psychology Than Analysis with Susan Stroud
- Farm Bill Lobbying, $100M Chicken Farmer Settlement, and 70 Dead Horses from Tainted Feed
- Amish Farmer Explains How His Community Rejected COVID Rules and Built Bitcoin Skepticism
- A Retired Monsanto Scientist on Why Organic Food Isn't What You Think and Trade Wars
- Iowa Fights Federal Eminent Domain for CO2 Pipelines, MAHA Pesticide Report Analysis
- Canadian Farmer on Tariff Whiplash, Dairy Dumping Politics & Science Trust Collapse
- Why American Farms Can't Hire Domestic Workers: Currency, Labor Economics, and Policy Cuts
- Why Agriculture's Political Coalition Just Flipped: RFK Jr, Glyphosate, and What's Next
- Viral Marketing Expert Warns: Outrage Campaigns Are a 'Villain's Superpower' That Backfires
- Steel Tariff Paperwork Strands $500K Combine at US-Canada Border
- ICE Raids Hit Farm Labor as GMO Trait Costs Rise: Steve Conaway on Agricultural Reality
- How a Missouri Farmer Built a Direct-to-Consumer Meat Business During Coronavirus
- A Monsanto Scientist on GMOs, Glyphosate Cancer Risk, and How Big Agriculture Really Works
- A Dairy Farmer on Why Plant Milks Shouldn't Be Called Milk and the Chinese Melamine Scandal
- World Bank Insider Reveals Why Centralized Power Is Corruption and Bitcoin Will Win
- What is deflation? U.S. Treasuries expert Lacy Hunt explains how money's buying power changes.
Where to go from here
Vance speaks to food and fiber producers about the changing thoughts and demands of consumers, and what those changes mean for how producers tell their story.
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