Kaspar Pavilanskas: Guerrilla Social Marketer that made Tik Tok cool and told Robin Hood to suck...

“And one of the experiences that I had was, was generating outrage, right? Like you can find people that will agree with you, you can point somebody out and you can generate that energy. And once I saw, once I actually felt how you could do that, man, it felt like a, like a villain's superpower that's incredibly dangerous, right? Because yes, you can do that and yes, you can vanquish your enemies for a little while, but then you, you've put this darkness into the world that eventually comes for you. The mob always comes for you.”

“So one of my favorite questions to ask people is what I call the Peter Thiel paradox. And the Peter Thiel paradox is, what is one thing that you think is true that almost no one agrees with you on? And the reason it's a paradox is that if you say something people already agree with, you failed. And if you say something that people don't agree with, now you've gotta talk your way out of this.”

“I oftentimes try to take whatever everybody knows is true and find the person that's willing to be like, no, I don't, I don't agree with that at all. Like right now, I am trying very hard to find somebody that does coal mining because if you try and think about like what is the cultural thing that everybody agrees, nobody wants, it's coal, but there's a lot of people that need energy.”