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John Deere DEI Backlash, Corn Prices Crash, Land Values Stay High: Ag Markets Weekly

July 19, 2024 · The Vance Crowe Podcast

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About this episode

Vance co-hosts the Ag Tribes Report with Zach Johnson, the "Millennial Farmer," a farmer-YouTuber with millions of followers known for authentic, unpolished farm content. They open discussing why fertilizer (nitrogen/phosphorus) prices are running 10-20% higher than expected despite weak corn prices, squeezing margins to the point Johnson's operation isn't covering cost of production this year — echoing the tight 2014-2016 period. They dig into farm marketing strategy (selling forward vs. holding grain in storage, using the futures board to lock in profit) as an underappreciated gambling-like dimension of farming outsiders don't see. The conversation shifts to Section 230 and a right-to-repair angle: software originally protected to shield social platforms from liability is now shielding people who bypass emissions-control software on trucks, which could reshape tractor right-to-repair law alongside the Chevron deference ruling stripping bureaucratic rulemaking power. Johnson, notably, says right-to-repair is a non-issue for him personally — he's never wanted to crack tractor software and doesn't know farmers who do — framing the mainstream "farmers as sharecroppers to John Deere" narrative as overblown. They then cover Robby Starbuck's social-media pressure campaign that got John Deere to drop Pride parade funding and DEI hiring practices, with Johnson agreeing DEI overcorrection is swinging back toward merit-based hiring, and Vance drawing on his Monsanto experience to note DEI's real bite was concentrated near corporate HQ, not out in the field. The episode closes with Johnson's "Peter Thiel ag paradox" (he believes there's real opportunity for new farmers via consumer-direct niche markets, contra tribe consensus that breaking into farming is nearly impossible), a nostalgic vacation-road-trip segment tied to the Legacy Interviews sponsor, and Follow Friday shoutouts to attorney/succession-planning voice Clint Fischer and an anonymous manufacturing engineer.

“We're not meeting cost of production right now when we look at our cash flows short term... the margins are a lot thinner right now than what we've been looking at the last couple years.”
“This software that people are using is also the software that they're using to get around some of the smog protections that have been put on there... So now this law may change that along with some of the other stuff that's going on with the Chevron deference case.”
“Robby Starbuck has been going out and saying, Hey, I want to show you what John Deere is doing with their DEI... John Deere has committed to no longer funding Pride parades. Business resource groups will no longer be divided on identity lines.”

Key moments

Notable quotes

“John Deere has committed to no longer funding Pride parades. Business resource groups will no longer be divided on identity lines.”
“It seems like the whole right to repair thing from every aspect is pretty misunderstood... it really, from what I understand at this point, has no impact or very little impact on me.”
“I really think consumers wanna know their farmers more than they've wanted to in a long time. And I think that opens up a lot of doors for agriculture as a whole.”

Full transcript

Read the full transcript (word-for-word, with timestamps)

Zach Johnson [00:00:02] Welcome to the Ag Tribes Report, a breakdown of the top stories affecting American agriculture today. Let's

Vance Crowe [00:00:08] Begin. Welcome to the Ag Tribes Report, where we discuss the news impacting the culture of agriculture. Today we are gonna bring on a co-host that is really exciting. Each week we ask somebody to come in that talks about the different tribes that they belong to, and we are very fortunate to have Mr. Zach Johnson. He's the millennial farmer. If you're not familiar with him, he's probably the most well-respected ag YouTuber really in the world right now. He grew from, I don't even know how long, but I'm really excited to have you on here. Welcome Zach to the Ag Tribes Report.

Zach Johnson [00:00:45] Yeah, thanks man. Thanks for having me. It's cool to be here.

Vance Crowe [00:00:48] So before we get started, why don't you give maybe a 62nd rundown for people that aren't familiar with Millennial Farmer, with, you know, how you got into this and how, how you think you've built up such a big audience for what you do?

Zach Johnson [00:01:01] Well, I'm, it's, so it started actually in spring of 2016, so I've been doing it for quite a while now. Actually over eight years. It was a hundred percent about trying to reach people about what's happening out on the farms. So I was seeing a lot of stuff on social media online from people that I thought should have some ideas about what's going on out here. And there was just so much misinformation about, you know, what we're doing with things like GMOs and, and drain tile and, and pesticides and how we treat livestock and all those kinds of things. So what I wanted to do was take my energy and use it to try to reach people that maybe had genuine questions and were curious about what's going on, and just show them exactly what does happen out here and, and not be, not be preachy about what we're doing. But you know, when we use those things that I mentioned, just show them this is why we use them, you know, and this, this is what we know about 'em and here's my family actually doing their thing.

Vance Crowe [00:01:54] Well, I'm really glad to have you on here this morning. I was calling people up because you and I have never actually met before. We've kind of orbit in the same world. But I was asking a buddy of mine like, why do you think he got so big? And he was like, well, Zach always puts things out in the most authentic way possible. He's not fluffing things up. He actually shows what is it actually like to do it. And he's, he actually has a farm that other people aspire to. So I think it's pretty exciting and, and really I'm, I'm glad to have you on here to talk about kind of what you see going on in the ag world from your tribe's perspective. We're gonna get to the headlines in just a second, but we have a couple of sponsors for today's show. The Ag Tribes Report is brought to you by Legacy Interviews, which is a service where we record individuals and couples telling their life stories so that future generations have an opportunity to know their family history. If you want to ensure that your kids know the stories of their grandparents, consider buying a legacy interview for your parents. You can have them do that here in the studio in St. Louis. Or we can do an online interview where your parents can interview from wherever they are. If you're interested, visit Legacy Interviews dot com to find out more. And right now, because we've launched this new podcast, we're offering a 10% off anybody that does an online legacy interview, you can go and use the promo code online tribes if you purchase between now and August 1st. We're also glad to welcome our second sponsor today, the stock cropper autonomous moving barns that give your livestock the benefit of open pasture grazing in between rows of crops.

Vance Crowe [00:03:32] I have seen this system firsthand and it is amazing. If you wanna see this very unique system put together by a man named Zach Smith, you ought to consider going to the Stock Cropper Field Day, which is gonna be held in Buffalo Center, Iowa on August 24th at 2:00 PM in the afternoon. I had a chance last year to go. It is a family atmosphere. There's all kinds of people from different walks of life. It is a very interesting and innovative thing. I've seen many, many field days and this one is the most interesting. Zach Smith is gonna show his revolutionary livestock and cropping system, and this year farm weird experts like Jason Mauck and one of my favorite people in the whole world. A fascinating tractor engineer like Wes Kearney is gonna be there. So I'll be there. And if you want to, there is gonna be an Eventbrite link in the, in the show notes to let you say, let you know, let Zach know that you're coming. Alright. So without further ado, each week we do a rundown of some of the biggest news that me and the co-host have heard about. So we're gonna just jump right in. First headline, Zach, is this is one suggested by you five reasons fertilizer prices are high right now. Are fertilizer prices high right now?

Zach Johnson [00:04:50] Well, they're higher than I certainly thought that they would be. I, you know, I guess when, when we got our prices here last week from some of our local suppliers looking at 'em, we were up about 10 to 20% that's on, on, on Foss and on nitrogen. So potash is actually fairly low. It seems like there's an supply of that, but it seems like fertilizer in general is up 10 to 20% from what I'm seeing, at least in our area. It could be different elsewhere, but for the, for the prices we're having and for the year, it looks like we're gonna have here in 2024, it surprises me that we're actually gonna end up paying a little bit more for fertilizer as we go into 25 or, or, or apply for this year yet.

Vance Crowe [00:05:31] And when you talk about a little bit more, what's this doing to the margin considering corn prices, you know, aren't doing so well?

Zach Johnson [00:05:39] Yeah, well, it's obviously shrinking it. You know, I know in our part of the world here, we're not meeting cost of production right now when we look at our cash flows short term. So it, it stings and, you know, real estate prices are high interest rates are high rent prices when it comes to farmland rent, they're certainly not going down. It's, it's difficult a lot of times for the, for the landlords to know exactly what the internals are when it comes to the margins on the farm, obviously. And, you know, you try to be upfront with, with landlords and let 'em know where the margins really are, but, but you can only, you can really only do so much, right? They, they need to get fair price as well. So obviously the margins are a lot thinner right now than what we've been looking at the last couple years.

Vance Crowe [00:06:21] Well, what I thought was so interesting about this article, so it was in Ag Web and it talked about all the different reasons. It seems like there is a perfect storm coming up. So Europe is producing about 75% of what they normally do, and they have their own nitrogen shortage. And then also things going on in Brazil if they've had, like, they've had to shut down some of their production and I think in large part because they don't have enough energy to be able to do nitrogen and provide electricity to the rest of the industry. And, and then I guess China, which is a, a big place where we get exports from are, are not allowing exports out the door. So this is a pretty, pretty tense situation.

Zach Johnson [00:07:04] Yeah, it is. Yeah, China's definitely a big piece of that, from what I understand. It sounds like they're, they're, you know, China's good at at playing games, they they really are, they're smart and, and it sounds like they know what they're doing right now and we'll see, I guess how that affects us long term.

Vance Crowe [00:07:20] Well, moving on, I, one of the reasons I think this is an interesting thing. So if you're not in AG you might say like, well, what does it matter if nitrogen prices are high? But like the people are really feeling the squeeze and we've gone, you know, the better part of 10 years where maybe you weren't making a ton of money, but you certainly didn't have this real deep pressure. But right now, as we talked about last week, corn bins are full all over the country. People didn't, farmers didn't even sell all of their, their crops from 23. Now we are having a huge crop go on in 24. So another headline you had here was The corn Can't Rally on Friend on Friendly Report. What does that even mean? What are the prices that farmers are looking at and how, how, what's the report that they didn't look so good this time?

Zach Johnson [00:08:08] Yeah, last week we had a really friendly report from the USDA that should have been, should have been friendly for corn when it comes to the pricing. And, and we still didn't get any kind of a crop rally. In fact, things have gone down since then. So it's just, to me it really solidifies where we're at right now with the crops and when we're looking at carryout and, and low, low export demands. I just think we're, we've got a, we've got a tough road right in front of us right now with, with low market prices and, you know, fertilizer, if anything going up and land prices being up, it's just like everything's really inverted for this year. And I, I think it reminds me a lot of like the 20 14, 20 15, 20 16 timeframe where, where things kind of shifted and things got pretty tight for the American farmer for a while.

Vance Crowe [00:08:56] Now when things get tight, it's one thing to be like, ah, we're not gonna be that profitable. But what starts happening when that profitability, like, you know, like when does belt tightening become re pretty big changes on the farm?

Zach Johnson [00:09:09] I mean, for us, we try to look at it right away. So we're always on top of cash flows, you know, looking out into the next one to two years and trying to stay on top of things. Our, our bins have a fair amount of corn in them. We did sell a lot earlier, so we, we got some good price on some of the corn that we had stored. And the corn that's in our bins right now, almost all of it is actually protected with, with on the board right now. So we've got positions on the board that are priced a lot better than where the markets are at right now. So we're actually, we're looking real closely at actually getting out of those positions and taking a bunch of profit right now. You know, the risk then is obviously if it continues to go down more we missed out on some profit or, or the other way if, if corn does start to go back up, then we can recapture even more profit on that. But right now we're, we're fairly protected, but I wish we had sold some more 2024 corn. We, luckily we do have enough storage here, being up in the, in the northern part of the corn belt where we end up having to dry our corn pretty much every year. It's rare that we don't have to dry much. So we really get used to drying and storing our own own corn and we find a big return on that. So we're kind of lucky right now we've got a good amount of storage if we have to hold out on selling a lot of corn and soybeans for that matter, we can do that probably for another year here. But I don't know, I mean, we'll see what things are starting to do within the next year, but for us, you know, we're, we're trying to watch everything we we spend right now and just make sure that anything, any inputs we're purchasing are gonna provide the return that we need.

Vance Crowe [00:10:41] Yeah, I think it's fascinating for people that are outside of ag, they don't realize like, it's not just growing that crop. That's only one part of farming. The other part is when do you sell? Do you sell before you plant it? Do you sell, you know, as you're seeing how good your crop is doing, like do you sell afterwards? Do you hold it? And to me there is a whole lot more gambling involved in, in agriculture than almost anybody outside of the field would have any, any way of knowing about.

Zach Johnson [00:11:09] Yeah, obviously there's, there's ways to kind of protect yourself. You know, we do have, we do have federal crop insurance programs that can protect us a little bit and we've got different ways of marketing that people can get creative, but for the most part, yeah, there is a lot of gambling there. Did you lose my video?

Vance Crowe [00:11:26] Yeah, I can, I did lose your video. Yeah, I can still hear you though. So we're, we can keep going, you can refresh your page and see if the video comes back and I'll talk about the next story. There's a social media law, this comes in from Michael Ring out of Oregon, Illinois. There's a social media law that is actually impacting farmers. You guys might have heard of Section 230. This was a thing that was going on when social media companies were saying, what am I gonna do? I can't be responsible for everything that my customers put on Facebook or put on Twitter or, you know, put out into the world. So they needed some protections from being sued for their like stuff going on there. Well fast forward, I don't know, 15 years and it turns out that a lot of the laws that are impacting right to repair are getting impacted by this. So for example, you guys maybe have heard of this guy named Corey Willis. He's the president and owner of the Power Performance Enterprises. He got hit by with a felony by the federal government for helping people when they're working on their cars to get around some of the climate change measures. So some of those things that are put on by General Motors or some of these other companies, if you can download this software, you can use that software on your truck or on your car to be able to say, Hey, actually I didn't use factory tires, I'm using a different kind of tire, but you need to update that in the computer system. So what's happened is that this software that people are using is also the software that they're using to get around some of the smog protections that have been put on there.

Vance Crowe [00:13:07] And originally some of the people that were putting that software out there were gonna get sued by the government, but it turns out that Section two 30 says, Hey, if you're a platform and your, your users are downloading software that is not, that's helping them get around this, you're not responsible for it. So the reason this has a big implication is that right to repair is one of those things where you've gotta be able to get past your software. And so people right now running tractors, I'm sure Zach, you've tried to fix things out in the field and you have this large issue with I can't do it, you know, there, there's all this stuff I can't fix, I can't get up and running. So now this law may change that along with some of the other stuff that's going on with, with the Chevron deference case, which says a lot of the Clean Air Act and a lot of the environmental protections that had been put on by the bureaucracies rather than voted in by lawmakers are now getting ripped apart. So Zach, I know you're still struggling to get back online. Are you still with me with audio?

Zach Johnson [00:14:11] I've got you. Yeah. Have you got my audio? It seems like my, my, my camera just isn't gonna cooperate.

Vance Crowe [00:14:16] That's fine. Your audio sounds great. So Zach, have you had to deal with the challenges of, of not being able to repair stuff and software on your own tractors in the past?

Zach Johnson [00:14:27] You know, we really haven't, but one of the things I tell people is, you know, when it comes to software and you're looking at the software on a tractor that's capable of driving itself, I don't wanna break into that computer and fix anything. I mean, I, I'm not, I'm not gonna attempt to do that. I don't know any farmers around me that probably would wanna do that. So it hasn't been an issue where, where we've wanted to repair something that we are not, not able to, anything that we wanna fix. We've, we've been able to do that. So I, you know, I realize some of it gets pretty deep into the weeds, but it seems like the whole right to repair thing from every aspect is pretty misunderstood. I think there's a lot of stuff there that's just not, not entirely understood by some of the people that are, that are all worked up about it.

Vance Crowe [00:15:13] Well, tell me about some of that misunderstanding. What do you think people should know that they don't?

Zach Johnson [00:15:18] Well I, I think like, like I said, you know, with, with our equipment here on the farm, and I think it goes for, for any brand really, not just the green paint, but if you've got something you wanna fix for the most part, I mean, you're welcome to go ahead and fix it. I can go to my dealer, I can get the parts or they can come out and bring us the parts and, and we can service and do routine maintenance on it as we please. I think the, some of the right to repair stuff gets really gets into the software side of things, which again is, is so far over my head and not something I'm interested in fixing anyway. So it really, from what I understand at this point, has no impact or very little impact on me.

Vance Crowe [00:15:57] That's super interesting. You know, this is one of those stories with Right to Repair that definitely hits the mainstream where people are saying, Hey, farmers are being held down by the tractor companies because they can't fix their own things and this is making them, you know, like sharecroppers in a way. Or you've gotta, you've gotta hand over a lot of autonomy. It's intriguing, it, it's interesting to me to, to talk with somebody that's like, no, not only is that not a problem I have, but nobody I know wants to, to repair this. So it's kind of being blown up by people on the outside maybe.

Zach Johnson [00:16:29] Yeah, that's, that's kinda what I think. And I know there's, there's probably other pieces of it that come into play that I'm not fully understanding or not aware of that somebody smarter than me could, could kind of teach me what I'm missing there. But for right now, I'm just not that worried about it.

Vance Crowe [00:16:44] Well, speaking of people on the outside pressuring ag or making, making the rest of the world aware of what's going on in ag, Robby Starbuck, who's been on this crusade with John Deere got to see some results that he was quite happy with. So anybody that doesn't remember or didn't hear last week, Robby Starbuck has been going out and saying, Hey, I want to show you what, what John Deere is doing with their DEI, how are they spending money? What parades are they promoting? What agenda are they promoting in their hiring practices? And just yesterday, Starbuck posted on his Twitter that John Deere has committed to no longer funding Pride parades. Business resource groups will no longer be divided on identity lines and they're gonna audit all training materials to ensure the absence of socially motivated messaging. So this is relatively large in corporate America. This is the second ag company to have made some pretty big changes after Tractor Supply. It's making headlines outside of ag. Is this a big deal inside of ag

Zach Johnson [00:17:49] Inside? I don't know, once again, if it really is or not. I think there's a, there's a noisy, you know, 5% out there that are making a big deal out of it. But I mean, ultimately for me, I do understand the complaints. I understand where, where people are coming from when they, when they get worked up about, what is it, stop Starbuck, is that his name?

Vance Crowe [00:18:08] Yeah, Robby Starbuck. Yeah,

Zach Johnson [00:18:10] Yeah. When, when he is the, the stuff he's talking about. I understand the, the frustration from some people, but at the same time for me, if a company makes good machinery and they have good service and good repair locally to keep me going on my farm, you know, I guess I don't care what their pronoun strategy is within the company.

Vance Crowe [00:18:31] Yeah, I think that this is something that I saw when I was in corporate America where there are all sorts of HR policies that are impacting who the people living in the cities, like what their lives are like. And I think a lot of times, at least when I was at Monsanto, the people, the furthest away from the headquarters had very little interaction with it. Maybe they'd have an HR course on it, maybe they'd have a few things. But really if you're way out in the countryside, there's you, you can't put quotas on things 'cause you literally couldn't fill spots. But closer to the city, this is a much bigger deal. And since I was in corporate headquarters, I got to see that this really did shape, you know, some of the hires for people that are early in their career, but also some of the positions that were higher up, you're starting to see choices that are made not based on merit. So to see John Deere make this big change, I think maybe is a sign that DEI in general is, is is the tides are changing and it seems to be happening faster. I don't know, is it, this is on your radar, are you seeing this stuff?

Zach Johnson [00:19:35] Yeah, I I mean I'm seeing it, but I would agree with you. It seems like it's, it's maybe kind of going back the other way right now that people are kind of getting sick of it or the companies are realizing maybe they took it a little bit too far and we need to get back into some, some realistic expectations and, and maybe, maybe a DEI hire isn't always the best. Maybe hiring the, the best person for the job makes a little bit of sense too, right. So I I do get that feeling that, that maybe it's shifting back the other way and they realize that maybe some of this got blown a little bit out of proportion.

Vance Crowe [00:20:09] Yeah and I think that the recent Trump assassination and all of the stuff that's gone around with the Secret Service and then John Deere and Tractor Supply, it seems like dominoes are, are change are tipping and things are gonna change. But who knows, this is certainly not something that can be changed overnight. These are deeply embedded policies that, that people are hired, they have jobs over. So we'll follow that. Hopefully it doesn't stay, you know, one of the most important, you know, biggest stories in ag, hopefully things move on to more interesting stuff. Alright, we've covered the headlines and now we're gonna move to my favorite part of the interview, which is when I get to ask you what is your Peter Thiel ag paradox? And for listeners that are hearing this for the first time, the Peter Thiel paradox is a very simple question. What is one thing that you believe that almost no one in your ag tribe agrees with you on? Zach, do you have a good answer to that question?

Zach Johnson [00:21:04] Yeah, this is actually one of, one of my favorite things here to bring up is there's always a lot of negativity about, you know, trying to get in into farming, especially first generation farmers. You know, how do they break in and actually become farmers? And, and I look at it from a little bit of a different angle. I actually believe that there's a ton of opportunity within agriculture right now. That doesn't mean that, you know, a 17, 18-year-old kid is gonna be able to wake up tomorrow and go to the bank and borrow $10 million to buy a bunch of dirt and, and a bunch of brand new tractors and go farming and make it look the way that, you know, the, the way that it does on my YouTube channel, it may not be the same thing as what I do, but I really think that if you have the flexibility and the ability to capitalize on some of these niche markets specifically closer to population centers, I think there is a ton of opportunity when it comes to catering directly to consumer. You look at the popularity of what farmer's markets have done lately. I mean, people wanna know their farmers, right? And it's not easy for me to suddenly, you know, change my direction and start catering directly to the consumer because that's not what I'm set up for. I'm so invested in commodity farming the way that we are right now on our operation, that that's, that that would be a very difficult thing for me. But for a younger person who wants to get into agriculture, if they truly just love agriculture, there are real opportunities to make a good living and, and probably some decent profit if you can cater directly to the consumer on small acres or small head of livestock and find that really that that niche opportunity that people are looking for and and really sort of resonate with the consumer.

Zach Johnson [00:22:47] I really think consumers wanna know their farmers more than they've wanted to in a long time. And I think that's opens up a lot of doors for agriculture as a whole.

Vance Crowe [00:22:56] Well I I think that you're right and I think that this has probably been true for most of ag history that there is only a small amount of time when there were people that, you know, land was something that you could go out and buy or they were giving it away. And outside of that, anytime you're breaking into a field that requires a capital investment, it's gonna be difficult. But I think that there's definitely been this mantra to your point of people all believe you can't get into farming. So as I am judging your, your thing, we try and do this like a little bit like barstool spor sports where we give you a rating. I would say we probably get a four on your, like how much would people agree or not agree with this? I think there are a lot of people that would not agree with you and I'd probably give you a four on your explanation. I, I think you're probably right and I'm, I'm convinced of it. So you get an eight overall, which is a lot better than how Corey did last week.

Zach Johnson [00:23:45] Oh good, good.

Vance Crowe [00:23:47] Alright, so now I want to get to a section that is the, it's a little bit more fun, doesn't quite put you on the spot, but it does help us get to know you, which is a question that I ask during Legacy Interviews. And this is one of those questions that only gets asked when the time is right, but usually it's quite a bit of fun and it's about vacations. I find that people don't always remember where they went on vacations or exactly how everything went, but almost everybody remembers how they got there. So if you think about vacations that you took growing up, what kind of car did your parents drive? How did you get to where you were going and and what do you remember about that?

Zach Johnson [00:24:27] So I remember probably the very first vacation we went on as a family was when I was probably in sixth or seventh grade and we actually went down to Disney World. We, we flew down there and rented a car, but when, when you're talking about, you know, people remember how they got there. I do have some pretty vivid memories of a, of a vacation where we took, where we took off here from western Minnesota in my parents' suburban and we drove down to Dallas, Texas and we spent, oh, must have been four or five days on the road I suppose, taking our time and stopping at the ice cream shops. We found along the way, and I remember, I remember stopping at a small town ice cream shop in, in Missouri, I wanna say I think it was Lincoln, Missouri. And we got out and we ordered our ice cream and I heard the locals talking about how funny we talked and one of them called us out of towners and the other one said, oh, I think they're outer spacers. And I I got a kick outta that, I remember that. But yeah, we, we drove down to Dallas, Texas and went to the NASCAR race down there and went to the Busch race the night before. So we've, we've always been a big racing family and yeah, I do remember that road trip. I remember going through Arkansas and I was excited to go through there because I always knew that was duck hunting country and I really enjoyed duck hunting when I was younger. So yeah, that, that is interesting that you say that. It is, it is the journey that is probably the most memorable.

Vance Crowe [00:25:49] Yeah, I know for me, when we were growing up we had seven kids and in the, you couldn't fit everybody even in a large conversion van. So my dad had them extend to the back of the van and put seat belts in, which did nothing except for allow us to get around the law that everybody had to have a seat belt. So my brother and I sat in the back and if there had been a car accident, we were, we were toast. There was no chance for us. But I remember that vividly that that's how we got around when we went on vacation was in that giant conversion van.

Zach Johnson [00:26:19] Oh, that's good. He was working through the loopholes. I like that.

Vance Crowe [00:26:23] Alright, so one of my things that I think I, I wish Twitter would bring back, but if you were in there in the early days, there was always this thing called follow Friday where people would get out and say, hey, this is a person that's underrated, everybody should know about him. And so I wanna bring that back even though it's Thursday, I'd like to do a follow Friday. Who is somebody out in your circles, your tribe that you think more people should follow but don't

Zach Johnson [00:26:48] So on Twitter or x whatever you wanna call it Right now, I really enjoy following a guy named Clint Fischer. So it's Clint w Fisher on X. He's a, he's a attorney and he works a lot with ag business management and succession planning, transition planning, those sorts of things. And he really seems like an out of the box thinker. So I've never met him in person. I've had little interaction with him online, but I just enjoy the out of the box thinking from him. And once in a while, he'll, he'll bring something up that just makes a person start to think, right, you can go down the rabbit hole. And I really like that. I enjoy seeing those kinds of things from, from anybody. But I, I would say Clint Fischer would be my follow Friday.

Vance Crowe [00:27:32] I'm totally with you. I, I had Clint on because I was so fascinated by his Twitter feed and normally attorneys are really closed lip or they're always doing really whitewashed stuff, but he's bringing out resources. I ended up actually joining his brain trust ag 'cause I thought after my interview with him that I was like, Hey, whatever this guy's building, I, I want to be around it. I would say my follow Friday is a guy, I'm not gonna out him 'cause I don't know that he wants his name public, but he goes by NNZP 1730. He is an engineer that has done a ton of building of companies. He's done work in China, he's rebuilt some foundries and die casting companies in Ohio. And the way that he thinks about problems is just really interesting. And even though he's not directly talking about ag all the time, I know he's in ag and he's definitely ag adjacent. So I will throw both Clint and NNZP in, in the show notes. I think they're both worth watching. Alright, we are going to finish out with, I'm saying thank you for coming on here, Zach, I'm sorry that the video didn't work. If people wanted to watch your stuff, where would they go to do that?

Zach Johnson [00:28:44] Well, they can find me on just about everything at Millennial Farmer. The foundation really of what I do is, is mostly on YouTube. So you can go to Millennial Farmer on YouTube, you'll find all my videos there. I do have a relatively active Facebook and Instagram pages as well. But really it's YouTube is where you're gonna find the, the, the, the I guess the meat and potatoes of what I do. Yeah,

Vance Crowe [00:29:07] And I just want to throw out there, I think this is one of your most recent videos, how much can we spray in a single day? What I loved about that video is it doesn't hide the fact that, hey, you use spraying in agriculture. You get out there, you're showing the real thing. So the exact thing that my buddy was telling me about why he respected you is exactly right. It's, you're showing what's really going on. You're making really interesting videos and I and I, last I checked you had millions of followers. So a lot of those people are not in ag, they're outside of ag and you may be one of the only farmers that they know. So I'm, I'm glad you're out there doing it. I think the future of of the, of agriculture depends on being able to, to connect with people. So Zach, thank you so much for coming on.

Zach Johnson [00:29:49] Yeah, thank you Vance for having me. It's, it's been a pleasure.

Vance Crowe [00:29:52] We're gonna finish out talking a little bit about the sponsors. I want to thank Legacy Interviews and if you're interested in having your parents interviewed to do an online interview, you can go to Legacy Interviews dot com and use the promo code online tribes for 10% off an online interview. Also want to thank Stock Cropper for sponsoring the show. Their Field Day is on August 24th in Buffalo Center, Iowa. We, we do have the Eventbrite to sign up to go to that. It is an incredible event. You'll see those that sign up in the show notes. Or you can go to Zeus Prime on Twitter, which is where Zach does most of his stuff. Next week we will be back and we will be doing this interview at six 30. The only reason we're not doing it at six 30 right now is because I'm hopping on a plane to go speak with the Arizona cattle ranchers and I'm really looking forward to it, the, the cattle producers. So I'm gonna be out on the road and we couldn't do it at this time. Thank you so much, Zach, for coming on and we will see you guys next week with another Ag Tribes Report.

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