Articulate Ventures

One of the Most Important Fights in Agriculture With Natalie Kovarik

October 8, 2024 · The Vance Crowe Podcast

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About this episode

Natalie Kovarik — co-host of the Discover Ag podcast and a first-generation cattle rancher with a pharmacist background — joins Vance for a wide-ranging analysis of RFK Jr.'s food-system round table and what it signals for agriculture's political future. The core thesis, stated by both host and guest, is that the coalition defending GMOs and pesticides a decade ago has inverted: the political right, once ag's ally against left-wing anti-GMO activism, is now home to the loudest anti-glyphosate, anti-processed-food voices (via figures like Vani Hari, Casey/Calley Means, and Thomas Massie), while ag's traditional adversaries have quieted. Kovarik and Vance dissect how professional credibility structures (registered dietician associations, checkoff programs) became captured by industry funding, eroding public trust and creating an opening for independent influencers whose business model rewards fear-based, viral content. Vance advances his recurring monetary-debasement thesis — that declining dollar value drives time scarcity, which drives processed-food dependence and chemical-intensive farming — while Kovarik counters with a "moderate ground" argument about regulation's origin in real historical failures (unpasteurized milk illness) and cautions against extremism on either side. Both converge on subsidies and the farm bill's ethanol/insurance structure as agriculture's next major vulnerability, predicting that consumer backlash will shift from GMOs/glyphosate toward subsidy politics.

“It is not about education. It's not about getting people to understand what glyphosate is or isn't... For me it's like about none of that. It is trust. That is what we have to focus on when it comes to consumer... we have to come out of this being the trusted farmer and rancher that's making the healthy potato, that big food is turning into the potato chip.”
“As that energy grows, that mob grows behind these people and they get more and more emotion then they can target it at these companies... people will gladly gleefully say, we need to get rid of this glyphosate, and the politicians aren't going to stop this... if you can get rid of glyphosate, you can get rid of anything.”
“You have these registered dieticians that start off by being like, I know that big food isn't doing things that are right, but you know what, I am gonna give 'em a chance... before you know it, they are so dependent on that money that it becomes ubiquitous... then they start looking for people like Vani Hari that'll tell the truth.”

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