David Lesh: Environmentalism Troll, Photographer and owner of Virtika ski apparel

David Lesh is an environmental troll that has leveraged his willingness to have people hate him into a marketing strategy for his company Virtika that hits an audience that has been unserved in ski wear. Lesh sat down with Vance Crowe to talk about how he developed into a person without the need to please the respectable crowd, what he did that so infuriated environmentalists, and why he doesn't use drugs or alcohol any more. Lesh's marketing videos are insane; showing Lesh waking up from a wild orgy, taking drugs, flying his plane to go skiing, then joyriding in the snow while shooting guns. His videos and social media posts have infuriated environmentalist and even got him brought up on legal charges for damaging the environment. Check out David on Instagram: View David's clothing line, Virtika: CHAPTERS — 00:00 | Start 3:07 | Interview Start 7:50 | Feeling truly happy for the first time 11:31 | Homeless and hopping freight trains 14:20 | How happiness became a commodity 18:38 | Renee Girard's Mimetic Desire / Following Passion 23:02 | When David Lesh chose his path to pursue Skiing 25:42 | How David Lesh started Virtika 26:50 | Why David Lesh Trolls the environmentalism movement 31:20 | Vance Crowe's PR Party Girls Hypothesis 35:29 | Hate mail and backlash from Virtika's marketing 37:50 | Taking the power away from cancel culture 41:50 | Being comfortable with people hating you 44:50 | Will David Lesh maintain his lifestyle? 51:08 | What is happiness to David