#272 | Albert-László Barabási; How ideas spread into society, Nutritional dark matter, Networks

“If there are people who are impossible to change, they can have a very long and lasting effect on that community... if there's a small minority who really very strongly believes a certain type of message, it's those are who can, who cannot be flipped... they can eventually win in the world long time.”

“Nasim Taleb calls those the intransigent minority, right? Where it only takes a few people to completely dig in their heels to move the center... it's actually a small group of people that can make it so uncomfortable for everybody else on subjects they don't really care about that they just give up.”

“Information resides in communities... in order for you to buy a book, you have to be exposed from within your circle to three to five times... beliefs first invade communities and they get ingrained within that particular community. And other communities may not even be aware of it.”