3 Brothers Roadshow at Agribition: Dwayne Faber, Jerod McDaniel & Vance Crowe

About this episode

This is a live, on-location panel podcast recorded at Canada's Agribition livestock show in Regina, Saskatchewan, featuring Vance alongside dairy farmer/Twitter personality Dwayne Faber and rancher/podcaster Jared McDaniel (Ag Uncensored). After a long framing monologue about the trip and Dwayne's stand-up-style crowd warmup (jokes about Canadian identity, fatherhood, and Twitter fame), the trio discuss genomics disrupting cattle breeding, dairy-to-beef calf economics, RFID/animal traceability debates, synthetic/fake meat as a "back door" threat to the beef industry, generational succession in farm businesses, industry consolidation and vertical integration, and rural-urban cultural divides. A substantial closing stretch covers advocacy strategy: how a small, vocal "intransigent minority" (citing Nassim Taleb) can shift market behavior (GMO Cheerios reformulation, bake-sale non-GMO brownies), whether farmers should engage combatively with activists, and Vance's own personal anecdote about making homemade lye soap out of chemophobia before working at Monsanto reframed his understanding of corporate "toxins." The episode closes with a plug for the group's next reading project, Dante's Inferno.

“This concept that storytelling is deeply important... it goes agriculture then further back in the past dogs and then storytelling... unless that mom has another story about why this is good to eat meat, she's in a competition with those two beliefs... it really only takes 2% of the population to make a radical change in society because that 2%, all they have to do is be more willing to start fights than most people are willing to have.”

“Vance lives outside of our bubble, my bubble of the being in the beef industry. So like what's your opinion on advance like that?" ... "an outsider's point of view... I ask people questions naively.”

“How do you plan that succession? Like how are you gonna hand this down to the next generation?... The first generation rolls up their shirt sleeves... the second generation rolls down their shirt sleeves to become more business... the third generation loses their shirt sleeves.”

Notable quotes

“It really only takes 2% of the population to make a radical change in society because that 2%, all they have to do is be more willing to start fights than most people are willing to have.”

“So I had asked him, well, what did sales do before and after you went from genetically modified over to non-GMO? And he says sales were flat... but now it has the butterfly on the label because you're trying to appease that small group.”

“Before I came to work at Monsanto, my wife and I had had it in our minds that we were so exposed to toxic chemicals from corporations that... we were gonna make lye soap in your own crockpot.”

“A $75,000 cow... now it's a $5,000 cow”