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Visualizing the decline in Community Banking

Problem Statement

Our client contacted Articulate Ventures looking for a creative way to communicate what has been lost in their ecosystem as larger banking institutions capured their market share. It's one thing to say that over the last 20 years, local bank deposits in St. Louis declined from 66% to 14%, but it's another to visually demonstrate this change happening in a way that prompts the viewer to consider what else has been lost along the way. It takes a visual to make a stronger statement.


What we did

We created a 2 minute 'Bar Chart Race' that clearly communicated the problem statement that St. Louis Bank wanted to make clear to new and existing customers and well as internal employees.


The Data: We Scraped 20+ years of market share data on banks in the St. Louis region from the FDIC. Something that would take hours to export manually.


The Delivery: A simple and compelling data visualization that shows the decline in local banking over 2 decades in St. Louis with accurate financial data pulled from the FDIC.

Need Something Similar?

If you have a message that you need to communicate to a customer base, a market segment, or even your internal team and aren't sure how, Articulate Ventures can help you figure out not only what to say, but how to say it.